Phillippe Starck’s Juicer: The Juicy Salif

Seeing this image I can see — Innovation. Function. Art… A Design Icon — An Icon of Industrial Design.

At first look, I can conclude that it’s a juicer with 3 stands. But there’s something different in it. It’s not your ordinary juicer that are mass produced and can be bought anywhere. This specific juicer, is something unique, something new, something futuristic.

The Juicy Salif is designed by Philippe Starck in 1990 and manufactured by Italian kitchenware company, Alessi. It is made from cast and polished aluminium and its diameter is 14cm, height 29cm. These are the only specific basic facts that I may pull by my own words. Let me give you the words that the founder of Alessi uses to recall how their best selling product comes to life, The Juicy Salif.  Cited from hivemodern.com, “I received a napkin from Starck,… there were some sketches. Sketches of squid. They started on the left, and as they worked their way over to the right, they took on the unmistakable shape of what was to become the juicy salif…”

Furthermore to see and understand how the Juicy Salif comes to life, we must see and understand what the designer’s perspective on his art. Phillipe Starck, the designer of Juicy Salif, is one of the best-known contemporary designers in the world. He is an accomplished architect and product designer. He is also praised by the public for his amazing building interior designs. Much of his work produced in the 1980’s and 1990’s was influenced by fashion and novelty. In the 21st century his approach seems to changed from being referred as “overdesigned” to a refine art.

Starck’s philosophy towards his designs are two things, honesty and integrity. He believes that as designers “we need to be both honest and objective.” Also stated in http://www.design-technology.org in reference to him , “Products should not created as ‘throw away artifacts’, only surviving for as long as they remain in fashion but should ideally have longevity and durability.”

Juicy Salif designed by Philippe Starck is a kitchen utensil invented to squeeze citrus fruits- like oranges, lemon, lime, and the like. It does not however perform its purposed because the juicer is casted and polished in aluminum. Which citric acid may oxidize because of the chemical compound can be seen in both elements. Its structure is outstandingly distingue as a juicer. “Its ergonomic uniqueness, which should make its use a pleasant experience, leave a lot to be desired…. Nevertheless, it is Alessi’s best selling product, a recognizable object, a design icon.” (Laura Gonzalez, Glasgow School of Art: Juicy Salif as a cultish totem)

In my own conclusion after assessing the product, the product designer, and with the small help of the manufacturer. I can say that this juicer- Juicy Salif. Is not made solely to extract citrus juice form citrus fruits but also to extract intellectual juice among others. This product brings a discourse among others. As the designer was rumored to have said “My juicer is not meant to squeeze lemons; it is meant to start conversations.”

“Not all squeezers are meant to actually squeeze.”

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